Reviews From Amazoncom Be the First to Review This Item
There'southward no doubt that reviews are powerful. From influencing sales to increasing acquirement, reviews are essential part of succeeding online.
Consider the following:
- At 97 percent, just about everybody agrees that reviews influence their purchasing decisions.
- Having just five reviews for a production increases the likelihood of purchase past nearly 200%.
- If customers are deciding betwixt two products with the same ratings, they prefer to buy the one with more than reviews.
For Amazon sellers, reviews are fifty-fifty more than important. More five star feedback can mean the difference between standing out and blending in, and actualization in the Buy Box—or not.
How to Non go Amazon reviews
First, let'due south commencement with what Not to do. When information technology comes to misleading customer reviews, Amazon has a nada-tolerance policy. If you lot violate their guidelines, it can state you lot in hot water.
Among other things, yous may lose all your current reviews, have your product list suppressed, or, worst of all, permanently lose your Amazon seller privileges. It's scary stuff!
Fortunately, Amazon makes it easy for sellers to play by the rules. By logging into your Seller account, you can view the Production Review Guidelines. There, you lot'll run across Amazon has clearly outlined what's not allowed. You can not:
- Write reviews for your own products
- Offer money, discounts, or product in exchange for a review. For whatsoever discounts you lot offer, the customer needs to exist able to use them without writing you a review
- Ask people who are biased to write you a review, such as your family unit, friends, or employees
- "Trade" reviews with others, due east.one thousand. you'll write a good review for them if they write one for you lot
- Accept reviews before the customer makes a purchase
- Merely ask satisfied customers for reviews. This tactic is known equally "cherry picking," and Amazon doesn't similar it. Y'all demand to ask all our customers equally, whether their feel was positive, negative, or middle-of-the-route
- Purchase fake reviews
6 Ways to become more Amazon reviews
The best way to get more than Amazon reviews is to accept standout products, an impeachable make reputation, and loads of satisfied customers who became loyal due to your astonishing customer service. Of course, that's easier said than done.
And then, here are vi practical ways to get more Amazon reviews today.
1. Transport a personalized review request via email.
After they've fabricated a purchase, Amazon sends a generic templated email that asks customers to leave a review. It'due south not very exciting, and then many people ignore information technology.
You tin can plough that tendency around by sending your own follow-up emails. Personalize the e-mail by including the shopper's name in the subject line and email copy. Give them a direct link to your product page then it's like shooting fish in a barrel for them to write a review.
Finally, let the customer know why leaving a review is important. You may explain how reviews help more people notice your product and grow your business. Yous can also allow them know you want make their experience better, and reading their review allows you lot to do that. Or, entreatment to their ego and remind them that by sharing their experience, they tin aid influence others.
Just exist careful most coercing people towards leaving a positive review. Amazon doesn't allow it.
With eDesk Feedback, yous're able to fully customize the bulletin you'd like to send so automate the send for maximum efficiency.
Pro Tip: Non sure what to write in your email? Have a cue from these sample client feedback templates.
two. Add together a product insert request for reviews.
When you package your products, include an heart-communicable insert that asks people to go out reviews. Use brilliant colors and visually compelling photography. Arrive simple, and give them instructions of how to exit a review on Amazon.
Don't inquire for a five-star review; just inquire for a review. Amazon prohibits inserts that ask customers specifically for positive reviews, and/or effort to discourage negative reviews past telling the customer to contact them instead.
3. Request reviews in your email newsletter
If you're covering all bases in your eCommerce marketing plan, you probably take an email newsletter, add together a section to your template request for reviews. You won't get a ton of clicks from this, but it's a ane-and-done job that can event in a few more than reviews trickling in on a regular basis. Who would say no to that?
For instance, women's habiliment retailer Anthropologie highlights recent product reviews in their marketing emails, and encourages subscribers to write their own reviews:
4. Enquire for reviews on social media
Your social media followers include a lot of your customers, and they're well-informed on how much they dear your products.
Just as you lot added a review request to your electronic mail newsletter, periodically enquire for reviews on social media. Invite customers to write reviews of products they've recently purchased from you on Amazon.
five. Join the Amazon Early Reviewer Program
These last two suggestions are for new products simply. Here'south how they piece of work.
According to Amazon's rules for reviews, sellers aren't allowed to pay customers for reviews, only they never said Amazon can't do the aforementioned affair. With their Early on Reviewer Program, Amazon sends shoppers a nominal souvenir card in substitution for their review.
You tin can receive upwardly to 5 reviews through this programme, which will all be identified with an Early on Reviewer badge:
As you lot can run across, at that place's no guarantee the review will exist positive. However, this Amazon-approved arroyo to get reviews tin be worth it for newer products.
6. Submit products to Amazon Vine
There is one exception to the "don't exchange complimentary product for reviews" rule, and information technology's called Amazon Vine.
This plan is but open up to sellers with fewer than 30 reviews. You lot submit 30 units, which are then shipped to specially selected Vine reviewers for free. Vine reviewers don't take to pay for the product or shipping.
The value of this Amazon reviews program is that Vine reviewers, known officially equally "Vine Voices," are chosen past Amazon based on the helpfulness of their other reviews. Yous may take a better chance of receiving more detailed reviews through this programme, than you lot would through other channels.
Make Amazon review collection easy
More reviews translates to more sales. Follow these tips to get more Amazon reviews today.
Make sure you check out great tools like eDesk Feedback can help you get more reviews, wherever you sell, including Amazon.
Win the Amazon Buy Box and sell more. Sign upwardly for a 14-twenty-four hours trial today. No credit menu needed.
Source: https://www.repricer.com/blog/get-more-reviews-on-amazon/
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